JODIE JOINS “THE BIG SPLASH” FOR SWIMATHON

The Swimathon Weekend officially launched on January the 5^th with ambassadors Duncan Goodhew and Jodie Kidd who posed for cameras and talked to the press at The Oasis Sports Centre in Camden, whilst promoting what is expected to be the world's biggest swim to date! The aim of the Swimathon Weekend is to raise money for the 'Big Splash Mile for Sport Relief' and participants can take part individually or as part of a team to complete a Mile with all money raised going to two important charities Marie Curie Cancer Care and Sport Relief. Jodie Kidd said: "I'm delighted to help launch the 25th Swimathon and in such a special sporting year for this country. With all the talk of being inspired to take up exercise in 2012, it's

events like this that give us all that (sometimes necessary) goal to aim for”.